Za Jirui, an international light makeup brand founded in 1997.
Growth Journey

In the more than two decades since its inception, it has been deeply loved by young women, bringing trendy beauty products that better suit the skin characteristics of beauty enthusiasts in Asia.

Light Makeup Personality
Za believes that everyone has their unique undertones. The new generation of individuals no longer pursues conventional aesthetics; they embrace authenticity as beauty. They freely create their own styles, boldly showcasing diverse personalities and preferences. With powerful yet lightweight products, Za assists them in achieving an effortlessly beautiful look, free from unnecessary complexity.

Bestselling at Home and Abroad
Currently available in over 10,000 domestic stores, Za is a bestseller in the markets of mainland China, Hong Kong, Macau, Taiwan, and Southeast Asia.